
Slowly but surely we have to remind ourselves that we have to reserve one room of our apartments just for our sneaker collection, coz there are just too many good looking ones to let them slip through your fingers. One space has definetely to be filled with a pair from the duth sneaker brand Filling [...]

Its not his first, not his second time Aubrey Drake Graham covers the GQ magazine. This time we get the chance to see how the fitting went. A behind the scenes video offers a look behind the curtain, showing how he is trying a few looks and outfits til he finally chose the one for [...]

Use mother nature to create products, consciuss recycling and reusing old materials is some kind of trend. Watches made out of wood, clothing made out of old PVC bottles or for example sunglasses made out of old skateboards like Holloway. Its not really new, we have seen this at Shwood and Vuerich Borthers, but every [...]

Instead of posting two seperated posts which consist video lookbooks of Creative Recreations and WeSCs vison how the sneaker for spring/summer 2012 have to look like we would like to compare them. Though its not a fair fight, coz CR is specialized on footwear and WeSC just released a few collections and its their additional [...]

We try to strictly seperate our blog from others, by posting as objectivly as possible and by being a menswear blog, means writing about clothing dudes can wear. Well, the next one is a exception..because..because…yiaks…Just take a look at these beautiful women,swimsuits, tights and prints. Colourful, just sexyness to its fullest. We couldnt imagine swimsuits [...]

This March the next cooperation between H&M and brand will take place at 300 selected stores worldwide, Marni. Well, like the most of you we havent heard of the brand before either. If we take a look at the pieces shown in the following commercial underneath we can see that the pieces for the ladies [...]

Ann Sofie Johannson (Head of Design at H&M) and Dan Rookwood (fashion expert at Mens Health) discuss the latest H&M Spring Summer 2012 menswear collection on a very solid basis. The noun key items, like double breaster, a shiny parka as well as the deck shoes. Its a mixture of a very tailored,dressed look like [...]

Scott Schuman better known as the most influential blogger The Sartorialist made buyers from the industry famous, by constantly shooting them at various shows and events. To celebrate his success and thank his photo motives he starts a little web series called “Lunch for 25″ where these influential men come together to chat and have [...]

Forget TV, throw it out of the window…lean back and enjoy one of the most famous and successful high end designers do his work. We proudly present you the full TOM FORD Visionairies Documentary. 40min full of inspiration, desire and passion. First make something, before you start talking about and hyping it, because you at [...]

There is nothing more interesting than to hold an item in your hand and being aware of all the steps behind its production. The Hundreds, one of the if not the biggest streetwear brand, to be precise Bobby Hundreds, founder and Creative Director gives us an impression of what it takes to design a t-shirt, [...]

After showing you the H&M Spring/Summer lookbook for 2012 we now see the clothes in motion. Its gives you an better impression of how the fall, how flashy the colours are and how they are cut. We dont want to talk much about it, take a look at the video and make yourself an own [...]

If you ever wondered why there are jeans which cost 50€ and jeans with prices higher than 300€, we have a video which helps us understanding. The most famous brand when it comes to jeans manufacturing, if not the founder of denim Levis shows us how much effort and work it takes, how much dedication [...]

Its fashion but its not. Thats what you can say about t-shirts or tees, we dont even know how its called correctly, but who cares. Its the easiest way for everybody to express oneself, to call oneself “designer”, its as simple as successful. If you got a strong message or just an unique design, people [...]

We dont know how you feel, but do you get goosebumps too when you see a trailer of a new movie while sitting in the cinema? Or when you are listening to song which touches you? Well, we do, but we get it too while we are watching this video for example. Persol, a brand [...]

“Perfection is almost an illness with me”….Since 2005, after Tom Ford left the house of Gucci, he was respsonsible for all departments, he started his own brand. First focussing on menswear, he added womenswear, designs eyewear and the list goes on and on. Own (Oprah Winfrey Network) created this minute clip where Ford is trying [...]

Kanye West in known for its passion when it comes to fashion, cooperations with giants from the industry like Nike, Louis Vuitton. He always dreamed of becoming a full accepted part of it, as an inspiration, a testimonial or just a friend of the designers. Beeing a rapper isnt enough is what he thinks, so [...]

Maybe you noticed the hype, well, we think it was impossible not to. Because the news spread faster than the death of MJ, that Nike will release the Nike Mag from the famous “Back to the Future” movies. So every sneakerhead who saw the movies decades ago had the opportunity to get a pair of [...]

Here is another video for you because of the current lack of interesting stuff from the fashion world. This time some artful visual from Frank Ocean’s nostalgia Ultra Mixtape standout “Swim Good”. If you are into the Odd Future hype round Tyler the Creator & Co., then you heard for sure about Mr. Ocean. Frank [...]

Simba aka J. Cole (signed to Jay-Z‘s label Roc Nation) currently released one song after another – yesterday a track with Jay-Z leaked on the net (Mr. Nice watch) by the way a good track! But we are still waiting for a real big smasher! If you though cant´ get enough of J. Cole, then [...]

This is a really good video concept for Scott Mescudis aka Kid Cudis Song – Mr. Rager! The video follows Cudi fighting against a gang of a lot of men all wearing the Kid Cudi x S2A collaboration jacket. Personally we don´t like the song so much but with the visuals it fits perfectly in [...]

Hol’ up, Hol’ up, hol’ up! Big Seans official musicvideo for the track “Marvin Gaye & Chardonnay”, featuring his mentor Kanye West & Roscoe Dash, premiered today off Big Sean’s Finally Famous album. The perfect summer song goes along with bright colors, a lot of fun and a bunch of sexy women. Cool vid, reminds [...]

Virgil Abloh (Kanye Wests shadow because where Kanye is, Virgil ain´t far away) is probably a name you hear for the first time right? Especially if you arent into Kanye West as we are He’s his full time personal assistant and gives him advice on style. Besideds this challange (Kanye has the claim to look [...]

This Saturday the Titanic is going down for the 2nd time, because the guys behind the party series Audiofashion (BASHtone, Bobby Boom & Al Kadenz) are turning tables again at the High5Club in Duisburg. A mix of electro, heavy bass and raaaaaaap music is waiting to to make your ears “cum” And even this Audiofashion [...]

Excuse us for posting so much videos the last few days, but a video expresses much more than just photos or text. It gives you an much better impression of how much time and effort it takes to create and design a product. The music does its part, you see peoples emotions and can feel [...]