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Lebron James New “Sealth” Jerseys by DrX
Lebron James New "Sealth" Jerseys by DrX

We all know that Lebron James, no need for introduction, has a very special but good taste for man with a body like his. In genral, from the the moment sportists start earning hell of money they buy everything with a label on it, to proove they are wealthy. Lebron is different, he chooses very [...]

Beastins “Classic Material” Duffle Bag for Rick Ross
Beastins "Classic Material" Duffle Bag for Rick Ross

Oh, even though the Peta wont be happy about this duffle bag, because its crafted of artic & red fox fur, we are really feeling it. The contrastof the two furs in combination with the grained cognac leather really harmonizes well. The cherry on top is the inner life, mint velours leather even steps it [...]

Drake covers GQ Style Bible
Drake covers GQ Style Bible

Its not his first, not his second time Aubrey Drake Graham covers the GQ magazine. This time we get the chance to see how the fitting went. A behind the scenes video offers a look behind the curtain, showing how he is trying a few looks and outfits til he finally chose the one for [...]

Marni for H&M – Open House (Munich)
Marni for H&M - Open House (Munich)

After showing you the first impression of the Marni and H&M collaboration with the help of the TV Clip created by Sophia Coppola, we yesterday had the opportunity to visit the one of Germanys most beautiful cities, Munich to visit the Open House for the Marni for H&M collection. We took the opportunity, had some [...]

Pharrell talks GQ
Pharrell talks GQ

Pharrell Williams, designer, producer, musician, entrepreneur and the list continues and continues sat down with menswear magazine GQ to chat about current projects, as the Mark Mc Nairy collaboration, being one of the consultants for the oscar soundtrack along with Hans Zimmer and the direction his personal style is going. As you may heard BBC [...]

The Sartorialist – Lunch for 25
The Sartorialist - Lunch for 25

Scott Schuman better known as the most influential blogger The Sartorialist made buyers from the industry famous, by constantly shooting them at various shows and events. To celebrate his success and thank his photo motives he starts a little web series called “Lunch for 25″ where these influential men come together to chat and have [...]

Pitti Uomo January 2012
Pitti Uomo January 2012

Its an undoubtable fact, in the last few weeks there were no mentionable releases, collections or lookbooks which were worth a post. That doesnt excuse the fact that we stopped posting regularly. So here we are back with one of our most favourite post sections, the streetstyle shots by famous photographer Nam from Streetfsn. This [...]

Nike Lebron 9 Custom Givenchy Sneaker
Nike Lebron 9 Custom Givenchy Sneaker

If we are already talking about Kanye West and his love for sneaker, design and customizing, we can discuss his customized Nike Lebron James 9 sneaker. We guess that Givenchy equipped Kanye and Jay-Z for their Watch the Throne Tour, Kanye wearing leather pants, his leather “skirt”, Givenhy T-Shirt and now the creative team of [...]

Nike Air Yeezy 2 – Closer Look
Nike Air Yeezy 2 - Closer Look

The most hyped and talked about sneaker release of the last few years was definitely the Nike Air Yeezy, designed by Kanye West. Three colourways,black/pink, zen/grey and net/net were released, during different months. The expectations were as big as the waiting line in front of the stores. People in the USA camped for 7 days, [...]

Jay-Z is GQs Man of the Year
Jay-Z is GQs Man of the Year

Shawn Corey Carter, known as the King of Hip Hop aka Jay-Z was chosen by GQ as Man of the Year. But does he even need titles? The one who discovered Rihanna? The one who sits next to Kanye on the throne? The one who runs Rocawear? The one who is married to Beyonce?Is there [...]

Peter Gronquist Artwork
Peter Gronquist Artwork

You got some space left? A few thousand dollars too? Then we good opportunity to invest some cash, gold is very rare at the moment, and its price increases from day to day, so buy some Peter Gronquist Artwork! From animals sculptures combined with gold and silver weapons over to Designer weapons. He got his [...]

10 Men by Streetfsn
10 Men by Streetfsn

Streetfsn is one of, if not our most favourite streetwear photographer, because he catches really amazing outfits and looks. Thats what streetwear photography was all about when it started with Scott Schuhmann back in 2005. All you need was a high end camera with a sick lense, much freetime and a city which is full [...]

Ibn Jasper Jewelry – Bracelets
Ibn Jasper Jewelry - Bracelets

We are not sure, but does everybody who hangs out with Kanye West automatically gets creative? Ibn Jasper, mostly known for beeing Kanye Wests personal barber and style advisor put his hands on mens jewelry and created various bracelets, he will release 8th November. He used different coloured snakeskin leather and combined it with golden [...]

VIDEO: Tom Ford – Roots of a Perfectionist
VIDEO: Tom Ford - Roots of a Perfectionist

“Perfection is almost an illness with me”….Since 2005, after Tom Ford left the house of Gucci, he was respsonsible for all departments, he started his own brand. First focussing on menswear, he added womenswear, designs eyewear and the list goes on and on. Own (Oprah Winfrey Network) created this  minute clip where Ford is trying [...]

Kanye West – Spring 2012 Runway Collection
Kanye West - Spring 2012 Runway Collection

Kanye West in known for its passion when it comes to fashion, cooperations with giants from the industry like Nike, Louis Vuitton. He always dreamed of becoming a full accepted part of it, as an inspiration, a testimonial or just a friend of the designers. Beeing a rapper isnt enough is what he thinks, so [...]

Marty McFly Nike Mag Hype justified?
Marty McFly Nike Mag Hype justified?

Maybe you noticed the hype, well, we think it was impossible not to. Because the news spread faster than the death of MJ, that Nike will release the Nike Mag from the famous “Back to the Future” movies. So every sneakerhead who saw the movies decades ago had the opportunity to get a pair of [...]

Video: Frank Ocean – Swim Good
Video: Frank Ocean - Swim Good

Here is another video for you because of the current lack of interesting stuff from the fashion world. This time some artful visual from Frank Ocean’s nostalgia Ultra Mixtape standout “Swim Good”. If you are into the Odd Future hype round Tyler the Creator & Co., then you heard for sure about Mr. Ocean. Frank [...]

Video: J. Cole ft. Trey Songz – Can’t Get Enough
Video: J. Cole ft. Trey Songz – Can’t Get Enough

Simba aka J. Cole (signed to Jay-Z‘s label Roc Nation) currently released one song after another – yesterday a track with Jay-Z leaked on the net (Mr. Nice watch) by the way a good track! But we are still waiting for a real big smasher! If you though cant´ get enough of J. Cole, then [...]

Video: Kid Cudi – Mr. Rager
Video: Kid Cudi - Mr. Rager

This is a really good video concept for Scott Mescudis aka Kid Cudis Song – Mr. Rager! The video follows Cudi fighting against a gang of a lot of men all wearing the Kid Cudi x S2A collaboration jacket. Personally we don´t like the song so much but with the visuals it fits perfectly in [...]

Video: Big Sean – Marvin Gaye & Chardonnay
Video: Big Sean - Marvin Gaye & Chardonnay

Hol’ up, Hol’ up, hol’ up! Big Seans official musicvideo for the track “Marvin Gaye & Chardonnay”, featuring his mentor Kanye West & Roscoe Dash, premiered today off Big Sean’s Finally Famous album. The perfect summer song goes along with bright colors, a lot of fun and a bunch of sexy women. Cool vid, reminds [...]

Zara Young – Lookbook September 2011
Zara Young - Lookbook September 2011

We dont really know whats going on, maybe its the summer hole, but there isnt much to post about the last few days. We are sorry for that, plus we are in the last phase for our online shop, first release and some paper we have to go through to make everything official. So again [...]

Virgil Abloh for Chicago Magazine
Virgil Abloh for Chicago Magazine

Virgil Abloh (Kanye Wests shadow because where Kanye is, Virgil ain´t far away) is probably a name you hear for the first time right? Especially if you arent into Kanye West as we are He’s his full time personal assistant and gives him advice on style. Besideds this challange (Kanye has the claim to look [...]

Pharrell for Smirnoff Vodka “Start Pure” Clip
Pharrell for Smirnoff Vodka "Start Pure" Clip

P. Diddy did it with Ciroc Vodka, and so its said, earned 50 million just for doing some spots and interviews. Musicians do often cooperate with big brands, but sometimes its not even worth a word. Means, the ads are boring, uncreative and dont transport the message well. If you do a ad with such [...]

Video Recap: Drakes OVO Fest 2011
Video Recap: Drakes OVO Fest 2011

Music is one of your biggest influences when it comes to inspiration and creativity. Music and art are a couple that will never split up, no matter what will happen. And there are some musicians that put us in certain moods, motivate us, wake our passion, our will to succeed. One of those musicians is [...]