Campaign
Beastins “Classic Material” Duffle Bag for Rick Ross
Oh, even though the Peta wont be happy about this duffle bag, because its crafted of artic & red fox fur, we are really feeling it. The contrastof the two furs in combination with the grained cognac leather really harmonizes well. The cherry on top is the inner life, mint velours leather even steps it [...]
H&M Fashion Against Aids Kiss Campaign
Like every year around easter time H&M reveals their Fashion Against Aids collection. 25% of the income will be donated to Aids prevention worldwide. But this time they came up with something on top and are asking people to send in photos while kissing. Because for every uploaded photo H&M will donate 1$. One photo, [...]
Pierre Balmain Fall Winter 2012
First fashion giant Zara was blamed for copying the collection from Balmain so shamelessly and clearly, whether it was the womens or mens department. Well, people are still discussing this topic, so lets not interfere. Much more interesting is the fact that the less expensive sub label from Balmain, called Pierre Balmain, reminds us of [...]
Drake covers GQ Style Bible
Its not his first, not his second time Aubrey Drake Graham covers the GQ magazine. This time we get the chance to see how the fitting went. A behind the scenes video offers a look behind the curtain, showing how he is trying a few looks and outfits til he finally chose the one for [...]
Scotch & Soda Spring/Summer 2012
The most successful brand, refering to statistics and buyers experience during the last few years was Scotch & Soda. Every product the dutch brand manufactures is on point, details, finishings, cut and wahing all harmonize and represent the brands philosophy. Their collections are very popular and the numbers are satisfying. Whats so special about it? [...]
Marni for H&M – Open House (Munich)
After showing you the first impression of the Marni and H&M collaboration with the help of the TV Clip created by Sophia Coppola, we yesterday had the opportunity to visit the one of Germanys most beautiful cities, Munich to visit the Open House for the Marni for H&M collection. We took the opportunity, had some [...]
Marni for H&M March 2012 Commercial
This March the next cooperation between H&M and brand will take place at 300 selected stores worldwide, Marni. Well, like the most of you we havent heard of the brand before either. If we take a look at the pieces shown in the following commercial underneath we can see that the pieces for the ladies [...]
Suit Supply Düsseldorf
The first time we camre across SuitSupply was at the outlet center in Roermond (Netherlands) where a yellow blazer caught out attention. We mean, come on, did ever saw a yellow blazer? We bet no! That was reason enough for us to keep an eye on this brand and it was worth it. Just a [...]
The Sartorialist – Lunch for 25
Scott Schuman better known as the most influential blogger The Sartorialist made buyers from the industry famous, by constantly shooting them at various shows and events. To celebrate his success and thank his photo motives he starts a little web series called “Lunch for 25″ where these influential men come together to chat and have [...]
Dragonball for New Era
We dont know which generation you guys are and if this says something to you, but maybe you have heard of it once, Dragon Ball. Its the worlds most popular manga/anime (japanese comic/cartoon) and influenced our childhood, way of thinking and made us look beyond the horizon. The story of the seven Dragon Balls and [...]
SIXby6bloggers – “The Autumn Leaves Kicking” Boot
What happens if you put together a couple of bloggers, give them the freedom to design a pair of high end desert boots? A catfight? Maybe, but all we see is a unseen design and leather colour, which looks very outstanding. The leather looks like a leafs print, but bleached out, in contrast to the [...]
Scotch & Soda Amsterdam Blauw Fall 2011
If you ask all the buyers around the globe they all favour one brand, Amsterdam based Scotch & Soda. Their sales numbers seems to be very convincing, plus the fact that the customers identify with their products. They look just daily, not exaggerated and look like they tell a story. The sub label Amsterdam Blauw [...]
American Apparel Footwear
This campaign just hit us today and shows where American Apparel wants to position its image. Away from the new rave colours, nerd glasses and canvas sneakers, to pique shirts, leather jackets, loafers etc American apparel arrived the peek of success a few years age with all the techtonic and electro movement, but makes no [...]
10 Men by Streetfsn
Streetfsn is one of, if not our most favourite streetwear photographer, because he catches really amazing outfits and looks. Thats what streetwear photography was all about when it started with Scott Schuhmann back in 2005. All you need was a high end camera with a sick lense, much freetime and a city which is full [...]
Versace for H&M – Lookbook
We are aware of the fact that we slept on this one, but dont blame or hate, just listen to the critics on the collection Donatella Versace designed with the help of H&Ms head designer Ann-Sofie Johansson. As you might know we will keep the focus on the menswear department, coz we know what we [...]
PREVIEW: Versace for H&M
Now, finally, almost 2 months before the collection will hit the stores, we are able to show you the first preview of the mens clothing. The one is a coloured suit in, flamingo pink, which is pretty, lets call it out going, nothing for everybody. Pink is a very strong and expressing colour, it symbolizes [...]
Marty McFly Nike Mag Hype justified?
Maybe you noticed the hype, well, we think it was impossible not to. Because the news spread faster than the death of MJ, that Nike will release the Nike Mag from the famous “Back to the Future” movies. So every sneakerhead who saw the movies decades ago had the opportunity to get a pair of [...]
H&M Modern Classic Fall/Winter 2011
Summer 2011 is gone, even though it was never there in Germany. Its getting colder outside, so what do “smart” men when they need a suit or a business outfit for the dark seasons? Well, they exchange materials, from linen to wool, from cotton to tweed, from silk to velvet. But it still has to [...]
Tommy Hilfiger 2.0?
What the hell happened over there at the design team for Tommy Hilfiger? Biker jacket with camouflage pattern? Varsity Jackets in different colours and material combinations? Blocks of stripes on trousers and blazers? That were some looks they presented for their upcoming Spring 2012 Collection. Its not what you actually expect from Hilfiger, which is [...]
Zara Young – Lookbook September 2011
We dont really know whats going on, maybe its the summer hole, but there isnt much to post about the last few days. We are sorry for that, plus we are in the last phase for our online shop, first release and some paper we have to go through to make everything official. So again [...]
Virgil Abloh for Chicago Magazine
Virgil Abloh (Kanye Wests shadow because where Kanye is, Virgil ain´t far away) is probably a name you hear for the first time right? Especially if you arent into Kanye West as we are He’s his full time personal assistant and gives him advice on style. Besideds this challange (Kanye has the claim to look [...]
Dreamteam Original German Collection F/W 2011
Dreamteam Clothing was founded in 2006 by Huy Dieu and Kazuma Hataraki and developed very fastly to one of Germanys biggest streetwear brands. They had several cooperations in the past, with Wemoto, Djinns, started the successful party&bullshit tour, are seen at tradeshows like the Bread & Butter and Bright Tradeshow and constantly worked on their [...]
Scotch & Soda Fall 2011 Lookbook/Campaign
Scotch & Soda, a brand from Amsterdam which is in the business since the 80′s, but was reorganized and restructured 2001, was one of the biggest successes last year, so the buyers. Their wearable vintage style attracts the daily consumer, is significant for his modern sportswear and transports a certain mood or feeling. The masculine [...]
Zara Lookbook September 2011
Zara presents us a very smart and clean style for their september lookbook. Consisting of several blazers and some soft knitwear, but all kept in very neutral tones. Bordeaux, black, white are dominating with a decent rosé as supporting colour. This is a very popular and clean look, it has some advantaged, you always look [...]
