
Der Winter will nicht so richtig in Fahrt kommen, umso erfreulicher dass sich alle schon auf den Frühling und Sommer freuen. Und wie kann man das besser tun als mit Hilfe einiger frischer und leichter Looks. H&M hat nun sein Lookbook für die beiden sommerlichen Jahreszeiten veröffentlicht. Viel Khaki und Oliv, eigentlich herbstliche Farben, weniger [...]

Millions of men out there dont get what fashion is about, dont know what it is about and dont even care it exists. Its everyones right to look they way one want it. So its good that there are brands out there which exactly make this kind of clothing. Simple, clean, not to much colour, [...]

Every year in the middle of November the whole fashion world goes crazy. Well, to be more precise, especially the people wh love fashion but are not able to lay hands on exclusive clothing because of its price. Because during this month H&M regularly collaborates with an high end fashion house and relases a very, [...]

Did you ever came across people which were wearing clothes you really feel, from head to toe, but somehow looked dressed and displaced? Well thats what happens when people buy stuff which is currently fancy, because of the fact its fancy. But theres more to it than just being able to buy it, its about [...]

The t-shirt business became very tough with time, because everything has already been there. To come up with something new and unseen is really challenging, especially graphics. So you got two options. Option 1: To think and brainstorm so long until you find something special and new. Or option two: Stop thinking in graphics, and [...]

We are happy for all the people which went crazy as they heard that Hedi Slimane will become Head of Design at Yves Saint Laurent. Oh, apologize our behaviour, we meant Saint Laurent. What the announcement of a new Head of Design and a name change are capable of is pretty remarkable. But after creating [...]

As you sureley noticed is fashion icon Anna Dello Russo going to release a limited jewelry collection, consisting of rings, chains, earrings, shoes, sunglasses and travel cases in cooperation with swedish clothing giant H&M. In Germany, only one store will offer the collection, which is the store in Duesseldorf Königsallee 76. You will get the [...]

Why shoot photos if you can shoot a video instead? Well, thats a question all brands have to ask themselves, because there is so much more you can transport via a video then just by pictures. The goal is to stimulate all sences, and there is nothing which beats a video, especially if its as [...]

Duesseldorf strikes again, bare knuckle style! How you ask yourselves? Well, with help of Dreamteams fall/winter collection they released and called Two Ways of Truth. We see more and more potential in Dreamteam to become the leading german streetwear label and surpass Wemoto and Beastin, which are, if you ask us, their only competetors. We [...]