
Quick question: Whats the aim behind that lookbook or whatever? Right! – Selling a average, maybe bad product while using a naked woman. And that from such a major brand as The Hundreds. they dont need that, but hey, thousand of Streetwear heads will jump on the train and celebrate this release through waiting hours [...]

It looks like DC is trying to get trid of their skate image and is trying to step their game up. Moving on from huge shapes on to more smooth and clean silhouettes while using different material mixtures. Because releasing skate footwear inst enough these days, you have to reach a wider crowd. Their lookbook [...]

“Snoop Dogg was my inspiration for that kind of design” or something like that said Adam Kimmel while asked where this idea came from. We mus admit that the idea is pretty simple, but still unseen and new. Insted of using a Bandana patterned style we would have had prefered something more eyecatching, maybe coloured [...]

Quittin was never an option, and thats how careers are growing through time, because if you quit, everything youve done til now was for the ass. A very entertaining and motivating video about one of our favourite DJs/Producer and 2nd member of Duck Sauce who just got world famous with their Barbara Streisand track. But [...]

Currently superheroes are again on the big screen in theaters, thats hows´supposed to be and we love that shit. Stüssy get on the train and release on April 27th, series one of the collaboration with the legendary Marvel Comics. Series One includes nine designs featuring some of Marvel’s most iconic superheroes mixed with Stussy’s iconic [...]

To complete the actual sneakermania we are excited to announce this years SNEAKERNESS exhibition in Cologne (Germany) on 21st and 22nd May at Rheinforum. Like we already told you, the last SNEAKERNESS we checked was the one in Bochum and it was horrible, small, too less exhibitors, all in all a disappointment. But Cologne was [...]

And again, a pair of shoes (clothing is loosing the last weeks). This time we see a new Vans collaboration with Japanese contemporary brand Deluxe for one of our most favourite vans models besides the authentic, the Zapato Del Barco. Clean black nubuk leather with the brown leather “laces” and the significant white sole. This [...]

W Magazine had the chance to talk with world famous and very humoristic fashion king Karl Lagerfeld, his words are the law, some people say he is even more powerful than the Wintour. The last weeks we could not ignore the fact that Monsieur is doing a lot of commercial ads, VW, Magnum Ice Cream [...]

For some time we are hardly looking out for some all red everything pair of sneaker or shoes, because of guess what? This Kanye look we saw the other day, everything is kept in dark tones, a very classic outfit with the blazer and the slim trousers but then, your eye catches the shoes/sneaker and [...]

Innovative and traditional inspired New York based brand The Brooklyn Circus are starting very well in this Spring season, with this shirt release. Significant and eye catching at the same time are the “patches”, whether different colored checks or soft flower print. With two breast pockets to make the sure the looks isnt too smart [...]

We feel a bit sad for you, coz it seems that we are just posting sneakers or shes and expecting that you are walking around town with nothing on but sneakers is maybe a bit too much But there arent any good clothing news these days, so we are currently figuring out how to handle [...]

Maybe a few of you, who are interested in the sneaker game, still remember the 3 releases of NIKEs first collaboration with a non sportist, Kanye West, last year. The beige, black and grey Nike Air Yeezy and all the camping all over the world, the unbelievably high ebay prices, all the discussions about fakes [...]

Chäck out some new video material from Asher Roth. This song is so chill and the video effect is great too! Watch it right after the jump…

Okay we know Lupe’s ‘Lasers’ was not a big success for him (unfortunately). But here is some great looking visual stuff from Lasers, for the track – ‘Break The Chain’. For us its one of the better songs from the album. We are not sure if this is the official video, we don´t think so [...]

Here are some new visuals from PUSHA Ts´ Mixtape Fear of God. Nothing special but still a good track. Chäck it out after the jump…

First of all, IGNORE THE FRINGES, they destroy the whole thing. Without the fringes these slip ons would be off the fuckin captain hook, but we cant have it all. Interesting are the wooden studs, first seen at Phenomenoms “straw hat”. Now they transfered them on a shoe and the outcome is almost (besides the [...]

The Hundreds, known for their sucessful sneaker series called, Johnson mid, just released a Premium Leather Pack collection for Spring 2011, consisting of, guess what, the Johnson Mid (never change a winning team), the Wayne Highs and the Ballistic Wayne High. The best outcome is the brown/beige high top. Mixture ov canvas and premium leather [...]

We are asking ourselves how much money you have to invest to get a pair of sneaker which are outstanding? 50? 150? 300? We guess there is no correct amount which guarantees quality and design at the same time. We are getting the feeling that some awesome sneaker have their price and we are aware [...]

It seems that the sneaker and shoe game is on fire right now, almost every day another major and awesome release. Next month we will be visiting the SNEAKERNESS in Cologne and chäck out whats in line for the 2nd half of 2011. Last sneaker exhibition was in Bochum (totally disappointment), so we are very [...]

Now before we go to work, YES, we never sleep, we have some music for you and us to motivate us. A short clip, but effective, by Shawn Chrystopher and produced by him. Enjoy it, visuals are pretty awesome, Flüd watch is average, snap back is nice and the mickey theme is kind of through…YEAH

Japanese brand UBIQ ist constantly working on becoming one of our favourite footwear brands these days, they are innovative, creative and passionate with details like we see on their eL Canvas for Spring/Summer 2011. Its interesting, coz a few posts ago we mentioned that their footwear would be even hotter if they would have had [...]

Finally some clothing news, some bangin news. Whats the trend? Whats next? Heres the answer, velours or suede leather blousons or jacket. Call em however you want, but the times where you saw grandpa wearin this are over. Now they are available in very modern slim cuts like this one from Yves Saint Laurent available [...]

Alife, known for amazing and innovative sneaker creations and designs now release 2 colourways of their chuck native teal and the outcome si beyond good and evil. The harmony of the coulours, shiny ones mixed with neutra, the timeless shape, clean ans smooth and the little details make these sneakers one in a million. They [...]

Perforated bglossy black leather + a clean white sole + and boat shoe strings = Vans Del Barco?? WRONG!! Even though they almoste look like them they are not Vans, but a Converse release, called Sea Star OX II. We love them, they are adoreable and there is nothing to say against them besides the [...]