H&M presents its Fall / Winter colllection 2010 with this video. Nothing world moving, most pieces are kept in dark tones, impressive are the cuts and some details, like the black studs on the trenchcoat, or the poncho. Very mainstream, trying to copy COS a bit with this androgyn look, but i can tell you even now that most of the pieces we saw are from “men trend” which means they will only be available in 3 towns in germany, Hamburg, Munich and capital town Berlin. Its a pity, but we will survive it. Next..
